The Hails “Sugar”

There’s something about songs where the protagonist is named Jackie. From legendary soft rock classic “Jackie Blue” to my personal favorite “Heartbeat City” by The Cars, Jackie is perpetually lost in time, forever elusive, and always hard to understand. She ultimately leaves everyone in the dust and her story is always best told within the confines of a lush, lost girl pop song. And in The Hails “Sugar”, her confounding legacy continues in the most neon lit and beautiful of ways. It brings to mind the slick, criminally tuneful, shiny chromed pop that was emanating from the UK in the ’80s from the likes of Spandau Ballet, Johnny Hates Jazz and Breathe, all stuff that frankly still sounds gorgeous today. Yes, “Sugar” is kinda beautiful. Go Jackie.


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